Ever since the world has gone into the phase of lockdown, many things have changed, especially how people spend their time. Undoubtedly, this pandemic is one of the worst phenomena, humanity has ever suffered, with losses of lives and livelihoods. But some people continue to look for silver linings and hope at the other end of all this. Many people are inclined to pursue their hobbies with time in hand. Creative interests such as listening to music, writing, painting, illustrating, singing, cooking, dancing, blogging, gaming, and creating content are some of the activities most of us are taking part in some or the other ways. Some are exploring and putting their talents in front of the world on popular platforms such as Instagram, TikTok, and YouTube, inspiring others to engage. The niche of the creative industry has never been so diverse until now, and hence can be considered as a new hub for startups in the future.
The CEO of the Nineteenth Amendment, Amanda Curtis, stated that “In 15-20 years when almost all other industries will be highly automated the creative industries will be even higher valued. I predict a creative renaissance as more people find gainful employment in this broader and in-demand creative space. Creative industries like fashion, music, and writing will become more democratized and diverse with niche options and a greater array of creative individuals.”
Today, the importance of creativity has increased in society more than ever. This is because engaging in such activities as hobbies or career, and consuming or creating related content add to the improvement of our mental health and well-being. As a result, new business models are emerging that cater to the needs of the people who want to indulge in activities that serve a positive impact on them and add value to their lives.
The UK’s Department for Culture, Media, and Sport defines creative industries as “those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property.”
The creative industry is sustaining itself due to the participation, contribution, and collaboration of artists and creators in different sectors. However, it also supports the growth and sustainability of other industries. Therefore, the creative industry can be considered as a new hub for startups and new ventures post-crisis as per industry experts.
There are several startups that are taking shape with its core value being driven by culture promotion, value-addition, originality, and of-course creativity.
Adding to that, the COO of Property Moose, Ben Llyod, opines that, “As technology continues to advance, machines will fulfill many of the functions of analysts and actuaries. Skills that cannot be programmed into a computer, such as creativity and imagination, will become more coveted and, therefore, more influential constituent parts of all businesses.”
A Norwegian startup, AmmaCreative provides the platform to the freelancers who are available for creative job opportunities and streamlines the hiring process of creative freelancers across the world.
Atelier, another startup business, focuses on connecting and bridging the gap between the artists and the art buyers apart from the traditional galleries and auction houses.
In words of Co-Founder of Atelier, Christian von Hanno, “The art market is still controlled by an exclusive elite of art galleries and auction houses. The galleries favor established names and make it difficult for artists to get exposure. As a result, lots of high-quality art are stored in art studios everywhere and never exposed to an audience. Atelier lets you discover and buy art directly from professional artists online or at the artist’s studio.”
With this, more and more people are looking forward to breaking the limitations of a 9-to-5 job and adapting to a career that fits their new lifestyle and fuels their creativity. Amidst the COVID-19 pandemic, people, especially millennials and Generation Z, are exploring career opportunities in freelancing, remote-working, content creation, work-from-home, and stay-at-home ventures. This new shift in perception towards looking at career and job opportunities has been resulting in the emergence of new professions and startups in the creative space that did not exist a decade back. All thanks to the abilities of creators and artists to transcend barriers of geographies, languages, cultures, and platforms.
The contribution of creative individuals and artists is creating a new and sustainable business model that is driven by creativity and originality. Thus, it is about time creative industries start being recognized as part of the mainstream economy in the near future.