Tuesday, January 12, 2021
Home Industries Consumer Market The future of retail is online with digitized shopping experience

The future of retail is online with digitized shopping experience

As the major retail chains are switching to improve online shopping experience, it will not be wrong to say that eCommerce is about to play a pivotal role in the future of retail. Unlike traditional retail stores, the online marketplace is on the rise, and it is here to stay.

When COVID-19 hit India and the sudden lockdown was announced, it looked as if the future of retail would go under dark. While this is true in the case of small vendors or local shopkeepers, it gave a decent kick to the e-commerce industry and changed the perception of buyers.

“We are seeing customers sticking to ordering online even after easing in lockdown restrictions.” – Chandan Khaitan, Walmart India Chief Digital Officer

The notion of online shopping has taken over the idea of buying products from a retail store completely. The e-commerce industry has diversified ways to deal with consumer’s requests with major investment in personalized shopping experience as per their choices. On the other hand, e-commerce brands are making sure that their consumers have a faster and more convenient shopping experience. It’s different for the retailers because their businesses still need to keep up with the new form of change in the shopping industry. It’s becoming harder for them to adapt to the fact the physical stores are no longer at the center of the consumer market as buyers are drawn to engage more with the brands and their digital stores so that it will be tough for the future of retail.

“Growth will be slow initially, but ramp up quickly. Smaller retailers will start to close, reducing consumer options and driving more people online.” – Marc Poulin, former CEO, SOBEYS

When it comes to e-commerce and online shopping, digital platforms and latest technology adds value to personalized shopping experience. Customers are more likely to make purchases with brands that quickly recognize their choices and provide them with offers and recommendations that are entirely personalized.

Another fact adds up to the future of retail is increase in the number of mobile phone users. As majority of online orders are placed from mobile, e-commerce companies are investing more into a more robust and mobile-friendly user experience. The online stores and websites are making themselves available for mobile devices and putting efforts into making more optimized, user-friendly designs within their sites and mobile applications.

Design and visual graphics are going to be the best acquaintances for the future of retail. Recent analysis shows that the top 10% of products ranked by Amazon sales had an average number of 4 images per product in the product pages, which is falling short on the expectations. Consumers want more images and videos on each product page to have a hands-on visual experience every time before making a bargain. On top of that, impulse purchasing (almost 42% millennials have admitted to making at least one impulse buy each year) will still be ruling over retails, years from now.

As the trend of online shopping goes viral, so are the possibilities of online stores for retail. User-based personalized experience and instant gratification will play a significant role in the upcoming future of e-commerce.

Chumki Sen
Chumki Sen
Chumki is an avid reader and believes in the power of words, which turned out to be her full-time career. She is a freelance writer and blogger. A fiction lover, she likes to binge watch shows on Netflix.
Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments


Most Popular

Say hello to creative industry: New hub for startups

With more and more people engaging in the consumption and creation of creative content across platforms, the opportunities for the startup businesses in the creative industry have been observing a growth in the COVID-19 period. Therefore, it is safe to say that in near future the creative industry can be considered as new hub for startups and startup business ideas.

Lido Learning to Raise $30 Million via Curefit, Bytedance

The ongoing pandemic has brought education technology to the forefront. EdTech startup, Lido Learning to raise $30 Million as a part of its extended Series B funding.

Can startups turning CO2 into vodka save the climate?

The carbon-negative vodka is made from the air (CO2) and water. The theory from startups turning CO2 into vodka promises to help stem global warming.

Mental health and well-being of children: An eye-opener

Jammu schools constitute a psychological task force in addition to the pre-established counseling services to fight the growing mental health and well-being issues.
error: Content is protected !!
Would love your thoughts, please comment.x