P.Rajan Mathews
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P. Rajan Mathews is a passionate Food & Beverage senior management professional involved in nurturing, growing, and developing the next generation of brands in the global packaged Food & Beverage industry. Presently, he is the Chief Brand Mentor at NEXT Food & Beverage Brands and runs a boutique brand consultancy firm focused on the packaged Food & Beverage industry.
New outlook and pivot for the packaged food industry
India is among the top five markets for packaged food globally. With the growing needs of consumers, the demand is expected to increase in the future, meaning- the competition will intensify.
Changing Indian consumer behavior and sentiment: An overview
The attitude, behavior, and purchasing habits of Indian consumers are changingâand many of these new ways will remain post-pandemic.