Artificial intelligence is bringing continuous transformation in digital strategies from collecting data to analyzing and implementing it. In a way, the capabilities of using AI to improve marketing strategies and get valuable customer insights for companies have grown exponentially. AI over digital marketing has several opportunities.
It has become easy for marketers to provide real-time customer support with AI-powered chatbots capable of simulating a human conversation. Most marketing companies save human resources by capitalizing on chatbots, which also reduces bounce rates.
Amazon has become a global leader in customer experience through innovation. It successfully leverages AI and machine learning technology to know its consumer’s behavior for marketing products.
Jeff Bezos understood the potential of AI for a long time and saw it as an ‘enabler’ that will empower and improve every business, every government organization, every philanthropy — basically there’s no institution in the world that cannot be improved with machine learning. He mentioned:
A lot of the value that we’re getting from machine learning is actually happening beneath the surface. It is things like improved search results, improved product recommendations for customers, improved forecasting for inventory management. Literally hundreds of other things beneath the surface.
According to a report by MarketsandMarkets, the marketing automation market is expected to grow to USD 6.4 billion by 2024. Major factors driving the growth of market automation are the growing demands of automated marketing processes, increased need for informed marketing strategy, maximizing engagements, and making an informed strategy.
With the increasing demand of tech-based products and quick turnaround time, AI will continue to play a significant role in identifying marketing trends to help with personalized marketing strategies.
AI is probably the most important thing humanity has ever worked on. I think of it as something more profound than electricity or fire. AI offers a different construct. Things which are constraint and look like a zero-game today may not be so in the future. AI can fundamentally change equations. – Sundar Pichai shared his thoughts on World Economic Forum
AI will assist digital marketers with their campaigns as well. AI is already widely used in digital marketing campaigns for many compelling reasons. Some of them are improved customer experience, increased efficiency, broad customer reach and retention, enhanced platform integration, to name a few. Gaining an understanding of artificial intelligence and machine learning, every business or marketer can improve their decision-making process.
Artificial intelligence has transformed since its inception. World’s biggest tech companies are in a race to become AI leaders. From Google to Alibaba, these companies are embracing AI to provide next-level digital products.
AI has a remarkable impact on all areas of digital marketing that only seems to grow. Everything is moving at a higher speed. There is a data abundance for all digital marketers to gain insights into their customers.
The future of all digital marketers is here, and only early adopters will win. AI is only here to unleash true strategic and creative potential. We should embrace its benefits and see a new era of profitability, efficiency, and productivity. So, the question is for you – AI over digital marketing? Will you adopt or not?