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Rare Beauty by Selena Gomez pledges $100 million towards mental health

1% of annual Rare Beauty sales will contribute to the Rare Impact Fund, which will support local, national, and global organizations to make a difference to the communities' wellbeing.

We have often seen celebrities raising awareness and funds for charitable institutions, but recently Selena Gomez took a step ahead and announced something notable. Rare Beauty by Selena Gomez announced a $100 million Rare Impact Fund to fix the gap in mental health services for underserved communities.

28 years old artist and singer Selena Gomez has been open about her mental health issues in 2016 and receiving treatment for the same. Being a solid example of how therapy can cure you inside out, she urges people to talk more about mental health and medicine.

The epidemic has led to chronic loneliness and anxiety among people around the globe, and mental health awareness has become an urgent topic to address nowadays. Rare Beauty has partnered with various mental health advisors from leading universities, organizations and companies and created a Mental Health Council that will guide Rare Beauty with the right strategy to make the maximum impact.

“With the launch of the Rare Impact Fund, we will create one of the largest philanthropic efforts focused on mental health in the world. The funds will go toward increasing access to mental health services, particularly for underserved communities.” – Scott Friedman, CEO of Rare Beauty said in a press release.

Few months before the star mentioned her bipolar disease for the first time on her ‘Bright Minded’ live with Miley Cyrus, she quoted,

“Recently, I went to one of the best mental hospitals in… America, McClean Hospital, and I discussed that after years of going through a lot of different things, I realized that I was bipolar,” Gomez told Cyrus. “And so when I got to know more information, it actually helps me. It doesn’t scare me once I know it.”

In 2019 when she received the McLean award for her mental health advocacy, in her opening statement, she mentioned her struggle with anxiety and depression and her not being aware of these feelings. She declared that she wants to use her experience and help others.

Rare beauty by Selena Gomez was launched with a self-affirming mission. The young pop star thought of a powerful message as the brand mission statement ‘Being rare is being comfortable with yourself’ which even pertains to her latest album released in 2020 known as RARE.

We have seen actors, celebrities doing charity shows and contributing to people’s lives who are battling the same fights as them, but it’s rare when someone puts their battle out to inspire people. Rare beauty was born with a purpose to help people and make their journey and battle somewhat less lonely.

Rare beauty is creating a movement and growing popular day by day with a hashtag #rareimpact among people that compiles unique and inspiring stories from all around the world. She often features real people in her marketing campaigns, which resonates more with the audience.

Rare Beauty by Selena Gomez is setting an example for everyone to take mental health seriously. The motive relates to the purpose of beauty brands and how they can bring a change. They should start focusing more on creating lifestyles rather than plunging new products, making them feel comfortable with themselves.

Shivani Jha
Shivani Jha
Shivani is a content writer by profession. An artist , and a creator by passion, she loves to create music, write for her blog on 'art' and generate engaging content for her Instagram handle. An avid reader, she also likes to indulge in reading classics and self-development books.
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